Instagram is quickly becoming one of the most effective marketing channels for ecommerce merchants. A recent study found that Instagram gives brands 25% more engagement than any other social platform and our own analysis found that it generates a higher average order value than Pinterest, Facebook, Twitter, and Google Plus. It’s also a great way to drive traffic and awareness for your store – especially if you know how to target influencers. For the sake of example, let’s say you want to start a company selling hair products online. How do you get attention for your store and products? Get started by looking through Instagram for the popular accounts that may consider featuring your product to their hundreds of thousands of followers. How do you find these popular accounts? By searching through WEBSTA, a site that catalogues the most popular Instagram hashtags and users. By typing in “hairstylist” in the search bar, you get to see both the most popular related hashtags as well as users who have “hairstylist” in their usernames or bios.more traffic 21512
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